If you’ve noticed that your Instagram Stories are getting less reach, there’s a good chance it’s because of TikTok. TikTok’s surging popularity and usage have quickly earned the attention and concern of Instagram, YouTube, and others.
Positive experiences or emotional connections to a product or person is too often an untapped force-multiplier in sales and marketing.
Puns aside, following trends is a large part of gaining success on Instagram. But it’s more than ice bucket challenges and showing off your new dance moves. Right now the trend is Reels.
Understanding the Instagram algorithms is a crucial step to getting noticed and followers. Decoding the algorithms starts with knowing the algorithms themselves: Stories & Feed, Explore, and Reels.